A Polish architect designed a series of houses based on famous logos, translating their familiar shapes into modern concrete and glass houses, with striking shapes and elegant features.
The series is an example of the engaging conceptual work done by Polish designers and architects, alongside commercial projects.
Karina Wiciak, who founded a design company called Wamhouse Studio, took the Adidas logo as a starting point. Dating back to the 1950s, the brand – with its three diagonal stripes – became so famous that founder Adolf Dassler described Adidas as the “three stripe company”.
After noticing the logo’s architectural potential, Wiciak set out to explore what it might look like as a house. She called the finished design the Trihouse, echoing the logo’s three stripes.
The house has a triangular shape, with three bands of concrete that resemble the stripes of the Adidas logo with glass panes between them. Through the glass, we can see four floors connected by stairs. Wiciak’s footage shows the building against the backdrop of a snow-capped mountain, making the house look like an elegant alpine home, complete with chandeliers, a grand piano, and a cozy fireplace.
Continuing this approach, Wiciak designed three other houses based on the internationally recognized logos of three automotive brands: Chevrolet, Renault and Mitsubishi.
Wiciak transformed the Chevrolet logo into the Crosshouse, an unusually shaped building that resembles the American brand’s bow-tie-shaped logo, introduced in 1914. In its visualization, the house is built on water, its glass facade offering a wide view and lots of natural light.
Renault’s diamond-shaped logo has become the Rhombhouse, which resembles the “rhombus,” a quadrilateral whose four sides are all the same length (like the French brand’s logo). With its narrow shape, it offers a more compact living space, spread over four floors.
The fourth house, the Pyrahouse, is inspired by the logo of the Japanese automaker Mitsubishi.
Mitsubishi literally means “three diamonds”, which make up the company logo. In his design, Wiciak incorporates the three diamonds into a triangle or pyramid-shaped house (hence the name), with two large windows and a space under the house corresponding to the space between them. A spacious, open-plan living space occupies the upper floor with the windows.
Although the series is a conceptual project inspired by logos and their shapes, the houses are designed to be functional living spaces that could potentially be built in the future.